By Putting Customer Service First, ArteVino Creates an Unrivaled Model in the Booming Painting Segment of the Franchising Industry

It's hard to picture the franchising industry without a booming paint and sip segment dedicated exclusively to art studios. But five years ago, when ArteVino first opened its doors for business, that segment of the industry was only beginning to emerge.

Founded by Paolo Canale and Jakop Eskinazi in 2012 in Hoboken, New Jersey, ArteVino is an art studio dedicated to creating the best possible painting experience for its customers. That's why the concept was an instant hit when it launched, even before the segment was gaining its current level of momentum. ArteVino isn't exclusively for art experts or those with previous experience painting—the brand goes above and beyond to ensure that its studios are welcoming and inviting to every potential customer.

That commitment to inclusivity is even written into ArteVino's mission statement, where it sets out to create a comfortable and casual environment where attendees can enjoy creating art regardless of their artistic level, background or age. The brand is dedicated to bringing artistic expression to the masses as a way to take a break from the daily stresses that pop up in life. And it's clear that consumers are catching on.

Having opened six locations in just five years, demand for ArteVino is at an all-time high. And now that the brand is looking to break out of its home state and expand in states like Pennsylvania, Connecticut and New York, that interest in its offerings is only going to grow. However, according to Canale, there's one thing that will continue to fuel ArteVino's success.

"It's really the quality of our paintings that separates ArteVino from the competition. That's something that we hear from our customers time and time again—we're in a league of our own when it comes to our artwork. ArteVino also stands out because of our top tier customer service and experience. Every customer who walks through our doors is given one-on-one instruction and attention from our instructors, which makes an incredible difference. Ultimately, that attention to detail and commitment to personal service means that every customer who attends our classes goes home not just with a nice painting, but also with the memories of a positive painting experience," said Canale.

No matter the type of customer or party that walks through its doors or books an event—from adult offerings and company outings to after school camps or children's birthday parties—every ArteVino instructor is expertly trained to provide the type of support and guidance that each individual customer needs. At the end of the day, that's what enables consumers to leave their local ArteVino studio feeling excited about the painting that they've created.

"It's not just an art class. You don't have to have experience or artistic chops—just come in, and the way they teach it is in a really supportive environment. You can have a great time and learn a lot in the process," said Frank, one of ArteVino's loyal customers.

Consumers can also customize the artwork that they prepare while at ArteVino. The brand boasts a wide selection of paintings that its customers can create, from recreations of classic paintings to original artwork that's created by ArteVino's expert artists and instructors. That means that customers are not only painting what they want to go home with—they're also taking part in a one of a kind experience in an incredibly positive environment.

"We care about customer service more than anything else," said Kim, one of ArteVino's art instructors. "We want to make sure that [our customers] have a good time. Not only that, but we also want to make sure that they finish their painting and that they're super satisfied."

By focusing on customer service and creating a fun experience for consumers, ArteVino has created a concept that's in high demand. And as the brand prepares to open up more locations going forward, it's planning to leverage its one of a kind model to further its position as an industry leader.

"Even as the paint and sip segment of the franchising industry becomes more crowded down the line, there's no doubt that ArteVino will continue to stand out as the concept to beat. Our reputation among consumers is second to none—it's evident from the moment you walk into one of our studios that our system is designed with the customer top of mind," said Canale. "Creating a positive and fun experience for customers in a casual, pressure-free environment is what we're all about, and that's something that we'll never lose no matter how big we become."